Our Story

Nuura Collection was established in 2021 with a heartfelt mission to provide women with high-quality, long-lasting abayas and dresses that embody elegance and style, all without the hefty price tags typically associated with luxury brands. We believe that every woman deserves to feel beautiful and empowered in her modest attire, and our goal is to offer a seamless shopping experience that doesn't strain your budget.

Our vision for Nuura Collection is to be a brand that celebrates and caters to women who embrace modesty while staying fashion-forward. We prioritize customer satisfaction, offering meticulously crafted pieces made from luxurious fabrics that are not only a delight to wear but also stand the test of time. Our aim is to curate timeless collections that resonate with the modest community worldwide.

At Nuura Collection, we are dedicated to amplifying the voices and representation of women of color in the luxury modest clothing realm. Each design in our collection is thoughtfully created to empower women from all walks of life, celebrating diversity and inclusivity.


 What inspired the launch of Nuura Collection? 
The inspiration behind Nuura Collection stems from our own experiences of struggling to find trendy modest clothing options in the US. We faced limited choices in local stores and often felt excluded from mainstream fashion offerings that did not cater to our modest preferences. As the founder, I envision Nuura Collection as a sanctuary for every modest woman, whether seeking everyday abayas or luxurious pieces for special occasions. Our brand is dedicated to serving the modest community with a wide selection of stylish and affordable options that complement your wardrobe effortlessly.

Join us on this journey as we strive to redefine modest fashion, offering high-quality fabrics and designs that elevate your style without compromising on your values. Thank you for being a part of the Nuura Collection family.